Data Protection

1 Data Protection
1.1 Policy
We take very seriously the privacy of the personally identifiable information we collect, process and use during your visit to our homepage. Your data will be protected in accordance with the appropriate data protection law. Information on which data is collected while you browse our homepage and how it is recorded and used is described in the section below.

1.2 Collection and Processing of Personal Data
As a rule you can visit our web pages without being required to provide any personally identifiable information.

1.2.1 CookiesCookies are small text files that are stored locally in the cache of the site visitor’s Internet browser. They permit recognition of the Internet browser.

Most of the cookies used are deleted from your hard disk at the end of your browser session (so-called "session" cookies). Some cookies remain on your computer and enable us to identify your computer when you revisit our website (so-called "permanent" cookies).

The data collected will not be used to personally identify visitors to this website without the express consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.

1.2.2 Intended Uses of CookiesWe use cookies for various purposes:

  • Cookies for functions
    Cookies are essential for the functionality of a website, e.g., in order to use a search function, subscribe to a newsletter (on or make a reservation for a cooking event (on
  • Cookies for performance
    Cookies of this type enable us to collect anonymous information about how our website is used so that we can optimize our online presence for you. In addition, these cookies permit us to better assess the success of our offers and prize drawings. For this purpose, cookies from Google Analytics ( are used during your visit to our website.

1.2.3 Consent to CookiesBy using our website, you consent to our use of cookies. You can revoke this consent at any time with effect for the future. There are several ways to revoke your consent: You can configure your browser to restrict acceptance of cookies or reject all cookies. For information about how this works, please consult your browser producer’s support pages:

If you want to ensure that you do not deactivate the cookies which are necessary for the functionality of our website, you can set a cookie "opt-out" specifically for this website ( Refusing website optimization cookies: Opt out Google Analytics

1.3 Purpose of Using and Passing On Personally Identifiable InformationWe use any personally identifiable information you provide solely for the purpose of responding to your inquiries. We store the data necessary for transacting business. The use of data also includes the transfer for advertising purposes of address details to Vorwerk Group companies and third parties. You may at any time revoke the use of data for advertising purposes. To do so, please send written notification to the following address:

Vorwerk Direct Selling Ventures GmbH
Mühlenweg 17 – 37
42270 Wuppertal
E-Mail: vorwerk-ventures(at)

1.4 Right to Information
On request and in accordance with applicable data protection law, we will inform you of whether and which personally identifiable information about you is stored in our system.

1.5 Security Notice
We have implemented technical and organizational safeguards to protect your personally identifiable information from unauthorized access, loss and destruction. Our security measures are constantly upgraded in line with technological developments.

2 Public Procedure Directory
Pursuant to Section 4g of the German Federal Data Protection Act (BDSG). the data protection officer must, on request, provide the information required under Section 4e BDSG. This and further information is held by the data protection officer in extensive and detailed overviews. In order to give you an initial indication of what this entails, we present below the main data, condensed and summarized for Vorwerk & Co. KG. On request, we will be pleased to advise you of whether we have stored personally identifiable information about you and by what method of automated processing such data may be stored and exactly which data that is. This in no way restricts your right to information under § 34 BDSG.

2.1 Name of Responsible Entity
Vorwerk Direct Selling GmbH

2.2 Members of the Executive Board
Dirk Meurer (Managing Director)
Norbert Muschong (Managing Director)

2.3 Address of Responsible Entity
Mühlenweg 17 – 37
42270 Wuppertal

2.4 Purpose of Data Collection, Processing and Use
The object of the company is to produce and sell household appliances and textiles of all kinds, as well as to provide services and venture capital for all kinds of production, service and commercial companies. Data is collected, processed and used for the purpose of conducting our above-mentioned business activities.

2.5 Description of the Relevant Group of Persons and Related Data or Data Categories
Such details of customers, employees and suppliers as are necessary for the fulfillment of the purposes described under 4.

2.6 Recipients or Categories of Recipients to Which Data May be Sent
Public authorities if statutory regulations of prime importance exist, external customers in accordance with Section 11 of the German Federal Data Protection Law (BDSG) and external entities as well as internal departments for the fulfillment of the purposes set out under 4.

2.7 Data Retention Regulations
The law prescribes a variety of obligations and periods with regard to the retention and deletion of data. The respective data is routinely deleted upon expiration of these deadlines. Should data exist to which such time limits do not apply, it shall be deleted when the purposes set out under 4 cease to apply.

2.8 Planned Data Transfer to Third Countries
No transfer to third countries is planned.

Vorwerk Direct Selling Ventures GmbH
Data Protection Officer

Last updated: October 2013