Vorwerk Press Releases



Rainer Christian Genes has been appointed the new Managing Partner of the Vorwerk Group. Effective August 1, 2015, the Executive Board of the Wuppertal-based family company will consist of three Managing Partners, Reiner Strecker, Frank van Oers and Rainer Christian Genes.

Rainer Christian Genes began his professional career at Audi AG, where he filled a variety of management roles in his 13 years with the company. He then switched to Daimler AG, where he worked for a total of 18 years in different executive positions, most recently as head of Mercedes-Benz Türk, where he was responsible for the car, truck and bus segment in Turkey.

Mr. Genes has been connected with the Vorwerk Group since 2007, when he became a member of the Supervisory Board. In that role, he gained a profound knowledge of all areas of the Vorwerk Group. By bringing a wealth of technological and strategic experience and expertise to the Executive Board, Mr. Genes will aid Vorwerk’s further development. Mr. Genes is 53 years old and married, and he has two daughters.


The Vorwerk & Co. KG family enterprise was founded in 1883. The holding company’s registered office is located in Wuppertal, Germany. At the head of the corporate group are Managing Partners Walter Muyres, Reiner Strecker and Frank van Oers. Vorwerk’s core business is the global direct sale of high-quality household products (Kobold vacuum cleaner, Thermomix kitchen appliance, various Lux Asia Pacific products) and cosmetics (JAFRA Cosmetics). The Vorwerk family also includes the akf Group (banking), Vorwerk Carpets and the sister organization HECTAS. Worldwide there are almost 622,000 people working with Vorwerk, some 610,000 of whom are independent representatives. Vorwerk generated consolidated sales of €2.6 billion in 2013, and operates in more than 70 countries.


Vorwerk & Co. KG
Michael Weber
Vice President Corporate Communications
Tel.: +49 202 564-1247
Email: [email protected]

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