Vorwerk Press Releases

07.09.2014

REVOLUTION IN THE KITCHEN: THE NEW THERMOMIX® HAS ARRIVED!

With its innovative Recipe Chips, touchscreen and unique Guided Cooking function, the new Thermomix makes cooking even easier and sets new standards.

Vorwerk’s multifunctional kitchen appliance has delighted millions of homes around the world for over half a century. The Thermomix success story is unique. Now Vorwerk has modernized the kitchen classic. “Vorwerk has impressively demonstrated its outstanding capacity for innovation with the new Thermomix,” explains Vorwerk Managing Partner Walter Muyres. With innovative technologies like Recipe Chips, the touchscreen and the Guided Cooking function, the new Thermomix redefines cooking. “The time is ripe for another revolution in the kitchen. With the new Thermomix, cooking is now going digital,” adds Dirk Reznik, CEO of Vorwerk Thermomix.

MORE POWERFUL MOTOR

Thanks to its touchscreen and just one button, the Thermomix can be operated intuitively. Easy-to-use functionality is also reflected by the innovative locking system of the lid: The Thermomix locks automatically as soon as it is switched on. Another new feature is the larger, 2.2-liter stainless steel mixing bowl. Whether cooking for one or for a large family, the Thermomix can provide tasty and filling meals for all. Its powerful motor with speeds of up to 10,700 rpm makes it the perfect kitchen partner.

One bowl, one knife, twelve functions – and thousands of tasty cooking and baking ideas with success guaranteed: The Thermomix can not only stir, mix, blend and chop, but also cook, steam, weigh, grind, knead, whisk, simmer and emulsify. A true allrounder without the hassle of swapping and changing attachments.

UNIQUE, INNOVATIVE, DIGITAL: THE GUIDED COOKING FUNCTION

The future of cooking is digital – thanks to the Thermomix’s Recipe Chips and its innovative Guided Cooking function. The Recipe Chips are the new Thermomix’s digital cookbooks. Once attached to the appliance, all of the recipes on a Recipe Chip are shown on the Thermomix’s display. Thermomix cooks can easily browse through the recipes. On selecting a favorite, the Guided Cooking function helps achieve perfect results effortlessly by following step-by step instructions. This new development by the Wuppertal engineers presets the time and temperature for each step, letting Thermomix cooks simply follow the instructions on the display, add the ingredients and press the button. The unique Guided Cooking function means the new Thermomix takes care of the rest all by itself. Cooking has never been easier!

There are countless cooking and baking ideas with the Thermomix success guarantee on the new Thermomix Recipe Platform. Here customers can browse through entire recipe collections for the Thermomix, which have been developed and tested several times over in the Thermomix test kitchen. Whether it is recipes for kids, soups, bread and rolls or seasonal recipe collec-tions, Thermomix cooks will find the perfect cooking and baking ideas for any occasion or type of cuisine here in the form of conveniently bundled recipe collections. Buy favorite recipes and increase your personal treasure trove of recipes. The weekly planner helps you coordinate the meals you will be preparing. The Recipe Platform automatically prepares a shopping list before you head for the supermarket, which can be quickly compared with the contents of your refrigerator. Thanks to the official Thermomix App (for iPhones, iPads), your favorite recipes, weekly planner and shopping list can be at hand anytime and anywhere.

FIVE-STAR SERVICE

Every Thermomix comes with an all-inclusive service package: A Thermomix representative will give customers a live demonstration of the Thermomix and remain a personal contact long after the clever kitchen aid has become a permanent fixture in the home. After-sales tutorials are also available on request, right there where the Thermomix belongs – in the customer’s kitchen. Thermomix also offers basic cooking classes, where beginners can cook alongside Thermomix experts and get valuable tips and hints to take home with them.

The Vorwerk Thermomix, including The Basic Cookbook which provides more than 200 recipes and an enormous range of tips and hints, and the Recipe Chip are available for €1,109 via the direct sales channel. More information is available at www.thermomix.com.

ABOUT VORWERK

The Vorwerk & Co. KG family enterprise was founded in 1883. The holding company’s registered office is located in Wuppertal, Germany. At the head of the corporate group are Managing Partners Walter Muyres, Reiner Strecker and Frank van Oers. Vorwerk’s core business is the global direct sale of high-quality household products (Kobold vacuum cleaner, Thermomix kitchen appliance, various Lux Asia Pacific products) and cosmetics (JAFRA Cosmetics). The Vorwerk family also includes the akf Group (banking), Vorwerk Carpets and the sister organization HECTAS. Worldwide there are almost 622,000 people working with Vorwerk, some 610,000 of whom are independent representatives. Vorwerk generated consolidated sales of €2.6 billion in 2013, and operates in more than 70 countries.

Media CONTACT

Vorwerk & Co. KG
Michael Weber
Vice President Corporate Communications
Tel.: +49 202 564-1247
Email: [email protected]

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