German Marketing Award 2017 – the jury has decided

27.09.2017

German Marketing Award 2017 – the jury has decided

Innovative change, tangible digitisation and a holistic marketing strategy: the German Marketing Association awards the German Marketing Award 2017 to Thermomix from Vorwerk. The high-profile 30-member jury from the business, science, agencies and media is convinced that the overall marketing performance of the company from offline, digital, communication, sales, product and across all customer interaction channels is the success of the company – and thus fulfils the criteria for awarding it optimally. Thermomix was able to prevail in the final of the top 5 candidates against Check24, Edeka, Hornbach and Rügenwalder Mühle. The German marketing Award 2017 will be awarded on the 23rd of November on the 44 German marketing day in Frankfurt.

The decision of the jury for Thermomix summarises Prof. Dr. Ralf E. Strauss, president of the German Marketing Association and chairman of the jury for the German marketing Prize: "Thermomix is characterised by an innovative change: from the product itself to an overall solution that Based on a clear, digitized product strategy – that's what the jury convinced. The tangible digitalization plus word-of-mouth is integrated into a networked system consisting of the service offering, the community, the CRM and the sales department. All this is done at the push of a button. Customer loyalty and retention are unprecedented – Thermomix lives the "Internet of things" and shows the practical execution of storytelling in its purest form. "