Sustainable strategies have always ensured the success of the Vorwerk family business. Our products stand for innovation and quality and have been inspiring our customers for generations.

What Vorwerk Stands For

Our principles

Customer Focus

Direct contact with our customers is the heart of our business. We know their needs and expectations better than anybody else, and we excite them with our specially tailored products and services.

Create Entrepreneurship

We offer attractive career opportunities and room for entrepreneurial development. We provide optimum conditions to nurture the growth of our employees and sales partners. Our cooperation is grounded in trust, honesty, fairness, and respect. 

Exceptional Quality

Vorwerk stands for quality and innovation in all of our products, services, and sales activities. We set the standards for our markets.

Think and Act for
the Long Term

A long-term mindset, strategic planning, and sustainable activities have been the hallmarks of our family business since its foundation in 1883. We invest in the future of our employees and sales partners and are committed to our communities and the environment.

Open to Change

Our readiness for change ensures our lasting success in business and society. 

Our vision: 

We want to become a global leader in all of our direct sales activities. 

Our mission:

As a trusted family business, we empower people across the globe to be successful with our exceptional products and services.  

Vorwerk Direct Sales

Direct sales of premium products is Vorwerk’s core business. During a personal demonstration customers come to recognize the exceptional quality of the products.

of turnover is generated by direct sales

Depending on the product group and local differences, Vorwerk practices different forms of direct selling. The benefits are clear:
For customers, there’s the opportunity to convince themselves of a product’s quality and performance during a personal demonstration in their own home.
For advisors, direct selling represents an attractive work and income opportunity that offers them maximum flexibility in a dynamic growth market. 

Who’s Who at Vorwerk

Company Management

Dr. Jörg Mitteltsten Scheid was at the helm of the company for 40 years, during which time he oversaw Vorwerk’s transformation into a successful international group. From 2006 until 2012, he was Chairman of the Supervisory Board of which he is now Honorary Chairman. Since his retirement from an active role in business operations, the Executive Board has been composed of three Managing Partners from outside the owner family. The company’s Supervisory Board continues to include both family members and experts from outside the family, and its role is comparable to that of the supervisory board of a corporation.

Reiner Strecker
Managing Partner

Frank van Oers
Managing Partner

Rainer Christian Genes
Managing Partner

Supervisory Board

Rainer Baule
Chairman of the Supervisory Board

Dr. Jörg Mittelsten Scheid
Honorary Chairman of the Supervisory Board

Other members of the Supervisory Board:

Prof. Dr. Pius Baschera (Deputy Chairman)
Dr. Axel Epe (Second Deputy Chairman)
Dr. Rainer Hillebrand
Verena Klüser
Dr. Timm Mittelsten Scheid
Sabine Schmidt

Social Commitment

As a family business, Vorwerk feels a sense of commitment to special values and engages in social and environmental projects across the world. For this reason, Vorwerk supports several international aid organizations. 

SOS Children’s Villages

As a family business, Vorwerk cares about children and is committed to helping children all around the globe to be able to grow up as part of a caring family. With the Vorwerk Family Fund, Vorwerk raises money for SOS Children’s Villages. The dedicated efforts and contributions of employees, sales partners, the company management and the owner family have so far raised more than 1.8 million euros for the Family Fund. That money has sponsored the construction of a number of family houses in SOS villages in India and Costa Rica and also financed an entire SOS village in Vietnam, where as many as 140 children and their SOS Children’s Villages mothers have found a new home. 

SOS Children’s Villages 

Local Contributions

Social commitment is a matter of great importance to Vorwerk. The company has strong ties with the locations of its various operations around the world and first and foremost, with Wuppertal, where the Group has its headquarters. That is why Vorwerk supports many local projects, schools and nursery schools with cash and other donations.