SUCCESS THANKS TO
INNOVATIVE PRODUCTS AND SERVICES
Vorwerk's core business is the development, the production and the direct sales of innovative premium household appliances.
The Vorwerk Group's diversified product and service portfolio also includes cosmetics and financing solutions.
With Vorwerk Ventures, the Vorwerk Group also has a venture capital company.



Thermomix

It was in 1970 that the idea of designing a device that could both mix and cook came to the man, who was then Managing Director of Vorwerk France. Soon after, in 1971, the “original Thermomix” VM 2000 came onto the market. Vorwerk has been continuously developing new models with improved performance and new features ever since – the latest of these being today’s Thermomix ® TM6.
With the integrated Cookidoo ® recipe portal, the Thermomix ® TM6 offers direct access to more than 60,000 carefully developed and tested recipes. The
Guided cooking function takes users through the recipes step by step. This makes the Thermomix ® a state-of-the-art, digital kitchen appliance. The Thermomix divison is represented with its own subsidiaries in a total of 16 countries in Europe, Asia and North America. In addition, more than 30 distributors are engaged in selling the multifunctional kitchen appliance.
More than 59,000 advisors worldwide demonstrate the Thermomix ® mainly at customers’ homes, thereby providing a cooking experience. Additionally, Thermomix ® is displayed in some countries in convential stores and also sold there to a certain degree.

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1,584 Mio. €
in sales generated by the Thermomix ®
Division in 2020




An average of 59,900 self-employed sales advisors and 5,900 employees work for Thermomix ®

Kobold

Kobold is one of the most traditional business segments and one of Vorwerk's best-known products.
When the company invented the Kobold handheld vacuum cleaner in 1929, it had succeeded in achieving high suction power with a small and handy device.
The next innovation was not long in coming, and in 1930 Vorwerk was the first company to introduce direct sales in Europe. Innovation, quality and durability - this is what the high-quality vacuum and cleaning solutions from Kobold stand for to this day. In addition to upright and handheld vacuum cleaners, the Kobold product range also includes a vacuum robot and a window cleaner.  A cordless vacuum cleaner with a matching cordless hardfloor vacuum and mop  complete the product range.

The Kobold division is represented with its own subsidiaries in  a total of 12 countries in Europe and Asia.
In addition, more than 30 distributors are engaged  in selling the products. Kobold is active worldwide with a direct sales approach as well as with online shops  and company-own conventional stores.

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703 million €in sales generated by Kobold in 2020



9.580 self-employed sales advisors and
1,880 employees work for Kobold
 


Temial

State-of-the-art technology that values ​​and reflects traditional tea culture - that is the basic idea behind Vorwerk's newest business area - Temial. The tea machine is the heart of a system that enables the individual preparation of teas through the Temial code scanner and an accompanying app. The range of teas includes many different varieties of loose organic teas. Temial sells the tea machine in Germany mainly through personal demonstrations as well as in Vorwerk stores and online.

Website Temial 


JAFRA Cosmetics

It was the husband-and-wife team Jan and Frank Day, who in 1956 founded JAFRA in Malibu with the aim of producing the very best cosmetic products and selling them directly. Today the range includes face and body care products, fragrances, decorative color cosmetics, SPA and anti-aging products. New products are developed in our own research laboratory in the USA; production takes place in the JAFRA Cosmetics manufacturing facility in Mexico. The JAFRA Cosmetics division is represented by its own subsidiaries in seven countries in North and South America, Asia and Europe. In addition, numerous distributors sell JAFRA products.

Website Jafra Cosmetics 


Neato Robotics

Founded in 2005, Neato Robotics, Inc. with registered offices in Silicon Valley, launched its first series of robot vacuum cleaners in 2010. It was Neato, for example, that introduced an intelligent laser navigation system for robot vacuum cleaners. Vorwerk has been a shareholder in the US-based company since 2010. In 2017 Vorwerk ultimately increased its participation to 100 percent. This means that the Vorwerk Group now has a presence in the American market for intelligent robot vacuum cleaners. At the same time the two entities cooperate with each other, especially in the areas of R&D and manufacturing. Neato Robotics acts as an independent unit within the Vorwerk Group and has its own brand identity. The products are available both online and through trading partners in North and South America, Europe as well as in Asia.

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akf Group

Vorwerk founded akf bank in 1968; today, it counts among Germany’s largest leasing and financing companies. Anticipation of trends, wise adjustment to new market demands and responsible growth all go to make the akf group a valuable provider of special financing for small and mid-size companies. 

Website akf group 


Vorwerk Direct Selling Ventures

The Vorwerk Group invests in companies pursuing novel and promising sales concepts through Vorwerk Ventures. The venture capital entity makes its investment decisions without any direct relationship to the strategy of the Vorwerk Group and thereby has the scope to invest in completely new segments that have the potential for strong growth and high profitability. The Vorwerk Ventures portfolio includes e.g. the following companies: LILLYDOO, OTTOnova, smartfrog, STOWA and Thermondo.

To the Vorwerk Ventures Website 


Vorwerk International

Vorwerk is represented in more than 70 countries. Discover our divisions’ respective sales markets around the world. 

Discover Vorwerk International