top

Vision, Mission, Principles

Continuity, Change and the Personal Touch

These are important guidelines everyone at Vorwerk acts on and identifies with: The Vision, the Mission and the Principles are the guidelines and basis for our day-to-day activities.

Our Vision

We want to become a global leader in all of our direct sales activities.

Our Mission

As a trusted family business, we empower people across the globe to be successful
with our exceptional products and services.

Our Principles

Customer Focus

Direct contact with our customers is the heart of our business. We know their needs and expectations better than anybody else, and we excite them with our specially tailored products and services.

Create Entrepreneurship

We offer attractive career opportunities and room for entrepreneurial development. We provide optimum conditions to nurture the growth of our employees and sales partners. Our cooperation is grounded in trust, honesty, fairness, and respect.

Exceptional Quality

Vorwerk stands for quality and innovation in all of our products, services, and sales activities.
We set the standards for our markets.

Think and Act for the Long Term

A long-term mindset, strategic planning, and sustainable activities have been the hallmarks of our family business since its foundation in 1883. We invest in the future of our employees and sales partners and are committed to our communities and the environment.

Open to Change

Our readiness for change ensures our lasting success in business and society.