Family Enterprise
with a Long Tradition

Superior Products Directly to the Customer

Vorwerk & Co. KG was founded in Wuppertal in 1883. During the course of its 130-year history, the company, originally a carpet factory, has grown into a highly diversified, global corporate group. Vorwerk nevertheless remains a family enterprise to this day.

Vorwerk’s core business is the direct selling of high-quality products. The Vorwerk product range includes household appliances (the Kobold vacuum cleaner and the Thermomix kitchen appliance) and the first-class JAFRA cosmetics. The akf banking group, the Vorwerk carpet factories and the HECTAS Group as an associate company all belong to the Vorwerk entrepreneurial family. Superior products and a special customer approach are something all divisions have in common, and what makes Vorwerk so special.

Vorwerk provides jobs for 622,000 people worldwide, of whom 40,000 work as sales advisers and representatives in the household appliances segment, 570,000 as JAFRA Cosmetics consultants, and 12,000 as employees. Vorwerk generated a business volume totaling more than 3,1 billion euros in 2013 and operates in 70 countries.



Total number of employees incl. akf bank group:12.545
Self-employed sales advisers "Household Appliances":40.028
Self-employed sales advisers JAFRA Cosmetics:569.693
Total Vorwerk workforce:622.266
Number of countries which sell Vorwerk products and services via business units and exports:70
Business volume 2013:€ 3,1 billion


Vorwerk Group / Sales by Division 2013

Vorwerk Group / Sales by Division 2013

Corporate Structure

The Vorwerk Group is divided into autonomous divisions. They are centrally managed by the strategic Holding in Wuppertal.

To the corporate structure

Annual Reports

For information about business developments at Vorwerk, please see our interactive annual reports in the publications section.

To the publications