Family Enterprise
with a Long Tradition

Superior Products Directly to the Customer

Vorwerk & Co. KG was founded in Wuppertal in 1883. During the course of its 131-year history, the company, originally a carpet factory, has grown into a highly diversified, global corporate group. Vorwerk nevertheless remains a family enterprise to this day.

Vorwerk’s core business is the direct selling of high-quality products. The Vorwerk product range includes household appliances (the Kobold vacuum cleaner and the Thermomix kitchen appliance) and the first-class JAFRA cosmetics. The akf banking group, the Vorwerk carpet factories and the HECTAS Group as an associate company all belong to the Vorwerk entrepreneurial family. Superior products and a special customer approach are something all divisions have in common, and what makes Vorwerk so special.

Vorwerk provides jobs for 603,000 people worldwide, of whom 40,000 work as sales advisers and representatives in the household appliances segment, 546,000 as JAFRA Cosmetics consultants, and 12,000 as employees. Vorwerk generated a business volume totaling more than 3,3 billion euros in 2014 and operates in 70 countries.



Total number of employees incl. akf bank group:12.771
Self-employed sales advisers "Household Appliances":44.576
Self-employed sales advisers JAFRA Cosmetics:546.580
Total Vorwerk workforce:603.927
Number of countries which sell Vorwerk products and services via business units and exports:70
Business volume 2014:€ 3,3 billion


Vorwerk Group / Sales by Division 2014

Vorwerk Group / Sales by Division 2015

Corporate Video

Discover the world of Vorwerk with its different business segments and find out more about the global family-owned company and its premium products.

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Annual Reports

For information about business developments at Vorwerk, please see our interactive annual reports in the publications section.

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