For information about business developments at Vorwerk, please see our interactive annual reports in the publications section.
Superior Products Directly to the Customer
Vorwerk & Co. KG was founded in Wuppertal in 1883. During the course of its 132-year history, the company, originally a carpet factory, has grown into a highly diversified, global corporate group. Vorwerk nevertheless remains a family enterprise to this day.
Vorwerk’s core business is the direct selling of high-quality products. The Vorwerk product range includes household appliances (the Kobold vacuum cleaner, the Thermomix kitchen appliance, Twercs Tools, products from Lux Asia Pacific) and JAFRA cosmetics. The akf banking group, the Vorwerk carpet factories and the HECTAS Group as an associate company all belong to the Vorwerk entrepreneurial family. Superior products and a special customer approach are something all divisions have in common, and what makes Vorwerk so special.
Vorwerk provides jobs for 603,000 people worldwide, of whom 591,000 work as self-employed advisers and over 12,000 as employees. Vorwerk generated a Group sales totaling more than 2,8 billion euros in 2014 and operates in 70 countries.
|Total number of employees incl. akf bank group:||12.771|
|Self-employed sales advisers "Household Appliances":||44.576|
|Self-employed sales advisers JAFRA Cosmetics:||546.580|
|Total Vorwerk workforce:||603.927|
|Number of countries which sell Vorwerk products and services via business units and exports:||75|
|Business volume 2014:||€ 3,3 billion|